Privacy Policy for AetherLife: MTG Life Counter

Last updated: 25.09.2025

Introduction

Thank you for choosing to use AetherLife: MTG Life Counter (“we”, “our”, “us”). Your privacy is important to us. This Privacy Policy describes how we handle information when you use our mobile application (“the App”).

English

Note: This document is currently only available in English. If you require assistance understanding this document in your language, please contact us at [aetherlife.lifecounter@gmail.com].

German

Hinweis: Dieses Dokument ist derzeit nur auf Englisch verfügbar. Wenn Sie Unterstützung benötigen, um dieses Dokument in Ihrer Sprache zu verstehen, kontaktieren Sie uns bitte unter [aetherlife.lifecounter@gmail.com].

French

Note : Ce document est actuellement disponible uniquement en anglais. Si vous avez besoin d’aide pour comprendre ce document dans votre langue, veuillez nous contacter à [aetherlife.lifecounter@gmail.com].

Spanish

Nota: Este documento está disponible actualmente solo en inglés. Si necesita ayuda para entender este documento en su idioma, por favor contáctenos en [aetherlife.lifecounter@gmail.com].

Italian

Nota: Questo documento è attualmente disponibile solo in inglese. Se hai bisogno di assistenza per comprendere questo documento nella tua lingua, contattaci a [aetherlife.lifecounter@gmail.com].

Portuguese

Nota: Este documento está atualmente disponibile apenas em inglês. Se precisar de assistência para entender este documento no seu idioma, entre em contato conosco em [aetherlife.lifecounter@gmail.com].

1. Information We Collect

We do not collect, store, or share any personally identifiable information (PII) from users.

However, the App may collect anonymous technical and behavioral data such as:

  • Crash reports
  • App performance analytics
  • Device type, OS version, general usage patterns
  • Advertising ID (used for ad personalization or frequency capping)
  • Other device identifiers (e.g., Android ID, IDFA) as required by third-party advertising SDKs

We also collect anonymous usage data through Firebase Analytics, including:

  • Screen views (e.g., GameScreen, SettingsScreen, CardSearchScreen)
  • Feature usage (e.g., New Game started, Dice used)
  • User interaction events (e.g., open full-screen, create playmat)

2. Third-Party Services

The App uses the following third-party services to enhance functionality:

  • Scryfall API: Used to search and display Magic: The Gathering card information. No personal data is sent to Scryfall.

  • Google AdMob: Displays banner ads. AdMob may collect non-personal data, including the device’s advertising ID (GAID or IDFA), to serve personalized or contextual ads. You can opt out of personalized ads via your device settings.

  • Meta Audience Network: Used to display ads through mediation. Meta Audience Network may collect device identifiers (such as the Advertising ID, Android ID, IDFA, or other device information) to deliver ads, limit ad frequency, detect fraud, and measure ad performance. For more details, see the Meta Privacy Policy.

  • ironSource (LevelPlay Mediation): Used to manage and serve ads from multiple ad networks. ironSource may collect device identifiers (such as Advertising ID, Android ID, IDFA) to deliver ads, perform frequency capping, detect fraud, and measure ad performance. For more details, see the ironSource Privacy Policy.

  • Firebase Analytics: Used to understand user interaction with the App. Data collected is aggregated and anonymous.

Note: While we do not collect personal data ourselves, these third-party services may collect device identifiers (such as Advertising ID, Android ID, IDFA, or other device IDs) for ad delivery, analytics, and fraud prevention.

3. MTG Content

This app uses Magic: The Gathering content under Wizards of the Coast’s Fan Content Policy.
This app is not affiliated with, endorsed by, sponsored by, or specifically approved by Wizards of the Coast.

4. How We Use Collected Information

Anonymous data collected is used solely to:

  • Improve app performance and reliability
  • Fix bugs and understand crashes
  • Enhance user experience and feature quality

Sample events tracked:

  • Screen visits (e.g., CardDetailsScreen, GameHistoryScreen)
  • New game creation (e.g., Commander format, player count)
  • UI interactions (e.g., open full-screen, open dice roller)
  • Playmat customization options (e.g., use of gradients, image overlays)

5. Ad Preferences

You can control ad personalization via your device settings:

  • Android: Settings > Google > Ads > Opt out of Ads Personalization
  • iOS: Settings > Privacy > Apple Advertising > Turn off Personalized Ads

Both Google AdMob, Meta Audience Network, and ironSource respect your device-level ad personalization settings. If you opt out of personalized ads, only non-personalized ads will be shown.

We do not sell personal data. Users may opt out of any data sharing for targeted ads by adjusting ad personalization settings on their device.

6. User Rights and Data Deletion

Although we do not collect personal information, users still have rights under applicable privacy laws, including:

  • Right to Access: You may request access to any personal data we might hold (although we do not currently store any).
  • Right to Rectification: You may request correction of any inaccurate data.
  • Right to Deletion: You may request deletion of your data, even though we do not collect any.
  • Right to Know About Data Sharing: You may request to know whether your data is shared and with whom.
  • Right to Opt-Out: You may opt out of personalized ads through system settings (see section 5).

We do not retain any personal data. Anonymous analytics data may be retained by third-party providers (e.g., Firebase, AdMob, Meta, ironSource) according to their own data retention policies.

If you have any questions or requests regarding your rights, contact us at [aetherlife.lifecounter@gmail.com].

Under the General Data Protection Regulation (GDPR), our legal basis for processing anonymous analytics and technical data is our legitimate interest in improving app functionality and reliability.

8. Regional Privacy Rights

California Residents (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal data is collected and how it is used
  • The right to request deletion of personal data
  • The right to opt out of the sale or sharing of personal data (we do not sell data)

Our app uses advertising partners, including Google, Meta, and ironSource, which may process your device identifiers (such as Advertising ID) for targeted advertising purposes.

Virginia Residents (VCDPA)

If you are a Virginia resident, you have rights under the Virginia Consumer Data Protection Act (VCDPA), including:

  • The right to access and delete personal data
  • The right to correct inaccurate personal data
  • The right to opt out of targeted advertising

Our app uses advertising partners, including Google, Meta, and ironSource, which may process your device identifiers for targeted advertising. Contact us at [aetherlife.lifecounter@gmail.com] to make a request.

Right to Lodge a Complaint

You have the right to lodge a complaint with your local data protection authority if you believe your privacy rights have been violated.

9. Data Controller and Contact

Data Controller: AtresCode d.o.o.
Email: [aetherlife.lifecounter@gmail.com]

We do not currently appoint a Data Protection Officer. For any privacy concerns, contact the Data Controller at the email above.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page and reflected with a new “Last updated” date.

By using AetherLife, you agree to this Privacy Policy.